Our Commitment

Creative Attitude, LLC (“CA”) commits to supporting the global ambition to limit global warming to 1.5°C above pre-industrial levels, consistent with the Paris Agreement and the B Lab New Standards (V2) Climate Action requirements.

As a Black woman-owned strategic marketing studio headquartered in Jackson, Mississippi, we recognize that climate change disproportionately impacts Black and Brown communities, low-income communities, and the Deep South—the very communities our clients serve. Our climate action plan is therefore not only an environmental commitment but an extension of our social impact mission.

This plan is publicly available on our website and will be updated every 36 months, or sooner if material changes occur in our operations or the climate science demands accelerated action.

Emissions Profile

As a service-based company with no employees, operating primarily in a digital/remote capacity from a home office in Jackson, Mississippi, CA’s greenhouse gas emissions profile is modest. The following categorization aligns with the GHG Protocol Corporate Standard:

CA has not yet quantified this inventory in metric tonnes CO2e. Measurement is not a condition of this plan at CA’s current size; it is scheduled as Target 1 below, within 12 months of plan approval. Offset Alliance is the intended platform for Scope 3 measurement support and verified offset procurement, and the quantified inventory will be published in the first annual climate progress report.

Regional Climate Context (Third-Party Sources)

Rather than setting targets in isolation, CA grounds this plan in published third-party research on the environmental challenges facing Jackson and the State of Mississippi. The following sources inform the targets and priorities below and are reviewed at each 36-month update.

City of Jackson Environmental Action Plan (City of Jackson, updated February 15, 2023). The City’s own framework for environmental action identifies energy efficiency, renewable energy, recycling and waste reduction, transportation, and water management as its priority areas, with the stated aims of using public spaces and resources in environmentally friendly ways and preparing the community for the impacts of environmental challenges. CA’s operational priorities—renewable electricity for office operations, waste and e-waste reduction, and reduced travel—map directly onto the City’s priority areas, so CA’s reductions contribute to a municipal agenda rather than a standalone corporate one.

Mississippi Priority Climate Action Plan (MDEQ, submitted to the U.S. EPA, March 2024). Developed under the EPA’s Climate Pollution Reduction Grant program using the EPA State Inventory Tool, the PCAP establishes Mississippi’s statewide greenhouse gas inventory and priority reduction measures, including methane capture from waste sources, and opens access to substantial federal climate funding for Mississippi entities. CA uses the PCAP’s sector priorities to sanity-check its own emissions categories and will monitor the follow-on Comprehensive Climate Action Plan for measures a small service business can join.

2C Mississippi — urban heat island work in Jackson. This Jackson-based, grassroots-led organization is implementing nature-based solutions to urban heat islands in the formerly redlined Farish Street district, an overburdened and underserved community. This is the clearest local example of climate impact falling hardest on Black communities in CA’s own city, and it is the type of local partner CA will engage for community-facing climate work.

Jackson’s drinking water crisis. The failure and federal receivership of Jackson’s water system—documented by the EPA Office of Inspector General and by the ACLU of Mississippi—is the region’s most material environmental justice issue, and it demonstrates how climate stress compounds on underfunded infrastructure in a city that is over 80% Black. CA treats water resilience and infrastructure equity as part of the environmental context it operates in, not a separate topic.

Taken together, these sources establish that CA’s material regional environmental challenges are: extreme heat concentrated in historically redlined neighborhoods, water infrastructure fragility, and waste and energy inefficiency. The targets below are set with those challenges in mind.

SMART Targets

The following targets are specific, measurable, achievable, relevant, and time-bound (SMART), designed for a small service-based company with plans to scale from a solo practice to a boutique agency:

Resource Allocation

Human Resources: Managing Member (Brooke B. Williams) holds overall accountability for climate action plan execution, target monitoring, and governing body approval, supported by an external consultant on B Corp certification guidance including climate action compliance.

Technical Resources: Offset Alliance for Scope 3 emissions measurement, tracking, and verified offset procurement; QuickBooks for financial tracking of supplier expenditures; GHG Protocol tools and the EPA’s Simplified GHG Emissions Calculator for baseline estimation.

Financial Resources: CA does not carry a dedicated climate budget line at its current size. New budget allocation will be developed as the SMART targets above are achieved over the next 36 months, with costs absorbed into operating expenses as each measure is implemented. Anticipated cost categories are the renewable electricity premium, verified offset purchases, emissions measurement tooling, and consultant fees. The Managing Member reviews and sets the allocation at each annual progress report, and a quantified budget will be published once the baseline emissions inventory establishes the scale of the requirement.

Stakeholder Engagement

Clients: Share climate commitments with clients; offer to incorporate sustainability messaging into client projects where aligned with their mission; encourage clients to develop their own climate action plans.

Suppliers: Communicate sustainability expectations through the Supply Chain Screening Policy; prefer suppliers with demonstrated environmental commitments; request sustainability disclosures from top suppliers.

Community: Publish this plan and annual progress publicly; engage local organizations working on Jackson’s environmental challenges, including 2C Mississippi’s urban heat island work in the Farish Street district; share learnings through blog articles and thought leadership.

Industry Peers: Participate in B Corp climate action discussions; share best practices through the B Lab Level cohort; contribute to Clean Creatives climate advocacy.

Governing Body: Annual review and approval of this plan and progress report by the Managing Member (and any future governing body).

Implementation Roadmap

Monitoring & Reporting

Annual Progress Report: Published publicly on CA’s website and shared with stakeholders. Includes progress against each SMART target, updated emissions data, and any plan adjustments.

Quarterly Internal Review: Managing Member reviews implementation progress and addresses any barriers or deviations from the plan.

36-Month Full Update: Complete reassessment of the Climate Action Plan, including updated emissions baseline, revised targets based on progress and evolving climate science, and stakeholder re-engagement.

References

• B Lab New Standards (V2) — CA 2.1: Climate Action Plan
• Paris Agreement — global ambition to limit warming to 1.5°C
• GHG Protocol Corporate Standard
• City of Jackson Environmental Action Plan (Feb. 15, 2023)
• Mississippi Priority Climate Action Plan (MDEQ/U.S. EPA, Mar. 2024)
• 2C Mississippi — 2cmississippi.org
• U.S. EPA Office of Inspector General, Report 24-E-0055

Approved and adopted on behalf of Creative Attitude, LLC by Brooke B. Williams, Principal + Chief Strategist. Date: September 10, 2026

Questions can be raised at info@ourcreativeattitude.com or through our Raise a Concern process.