Giving Tuesday,
Amplified.
A multi-channel Giving Tuesday campaign for the Mississippi Kidney Foundation — built to drive donations, raise awareness about kidney health, and engage supporters across every touchpoint.
A single day to turn quiet supporters into active donors.
The Mississippi Kidney Foundation needed a comprehensive Giving Tuesday campaign that would drive donations, raise awareness about kidney health, and engage their audience across multiple channels. The goal was to build momentum for the Giving Tuesday initiative while leveraging both digital and traditional outreach to maximize donations.
Four channels.
One coordinated push.
Campaign Strategy Development
A strategy that blended social media, crowdfunding, and direct mail into one cohesive Giving Tuesday push — so every channel reinforced the same ask.
- Messaging focused on kidney-health awareness and how donations fund life-saving programs and research
- Audiences: current supporters, potential donors, healthcare professionals, and the general public
- One multi-channel plan built around the collective power of small donations on Giving Tuesday
Social Media Strategy
A rhythm designed to build excitement leading up to Giving Tuesday and keep the momentum going through the day itself.
- Teaser and countdown posts building anticipation in the weeks before
- Eye-catching graphics and videos carrying the Mississippi Kidney Foundation’s mission
- Clear donation CTAs in every post, routing followers to the crowdfunding page
- Engagement tactics — hashtags, reposts, comments — to expand organic reach
Crowdfunding Strategy
A donation experience built to remove friction and make the impact of every dollar impossible to miss.
- Reliable crowdfunding platform for easy, secure giving
- Campaign page with clear goals, a breakdown of fund use, and patient and provider testimonials
- Donation incentives — donor recognition and social shout-outs — to encourage higher tiers
- Crowdfunding link embedded across every email touchpoint
Direct Mail Strategy
For supporters who aren’t as active online — a piece that felt personal enough to open and simple enough to answer.
- Personalized letters to past donors, community partners, and high-potential supporters
- Real patient stories showing the foundation’s work in action
- Return envelope for check gifts alongside the online donation option
Social Media Assets
Crowdfunding Page
Email Campaign
Direct Mail Campaign
Countdowns, teasers, and one clear ask.
A cultivated series to move donors to action.
A three-touch email drop targeting both active and inactive donors — introducing Giving Tuesday, sharing the fast facts, then asking directly.
For the supporters who still open their mailbox first.
The day the room got louder.
Increased Donations
The multi-channel approach led to a significant increase in donations, surpassing the set target for Giving Tuesday.
High Social Engagement
The campaign generated strong engagement across social platforms — with more shares, comments, and direct donations from social posts.
Expanded Reach
Combining digital and traditional strategies helped MKF reach a broader audience than ever before, attracting new donors and raising awareness.
Successful Crowdfunding
The crowdfunding page received an overwhelming amount of support, contributing significantly to the overall success of the campaign.
Beyond fundraising, the campaign helped spread awareness about kidney disease and the foundation’s role in providing support and education across Mississippi.
Ready to build something that lasts?
Let’s talk about where you are, where you’re going, and how Creative Attitude can get you there.