Moving you to MSU, all hands on deck.
A multi-touchpoint campaign for Mississippi State University Housing & Residence Life — built to grow awareness of MVU2MSU and turn students, staff, faculty, and alumni into move-in day volunteers.
A campus tradition that needed more hands.
“Family starts here — but only if enough of the family shows up.”
Mississippi State needed to increase awareness of and participation in MVU2MSU, the annual event where students, staff, faculty, and alumni help incoming freshmen and transfer students move into the residence halls. Every stakeholder group had to be reached and motivated in the way that actually moves them.
Six touchpoints. One invitation.
A research-backed strategy built on stakeholder analysis, then delivered through the mix of digital, print, and direct outreach each audience actually responds to.
Targeted Strategy Development
A comprehensive strategy grounded in research and stakeholder analysis, so each group was engaged through messaging tailored to them.
- Distinct messaging tracks for freshmen, volunteers, alumni, faculty, and staff
- A blended digital, print, and direct outreach plan
- Awareness and sign-up goals set for every stakeholder group
Print Advertisement
Print collateral designed for distribution across campus, catching the attention of both new students and potential volunteers.
- Posters, flyers, and banners placed throughout campus
- Admissions and marketing brochures for on-campus visits
- Volunteer flyer posted on bulletins and in the residence halls
Social Media
A robust social strategy leveraging MSU’s existing platforms to drive volunteer sign-ups.
- Engaging graphics carrying the MVU2MSU look across channels
- Countdown posts building momentum toward move-in day
- Clear calls to action routing followers to the sign-up
Website Content
The event webpage rebuilt around clear, engaging content that made signing up the obvious next step.
- Volunteer sign-up forms placed front and center
- Event details, timing, and logistics in plain language
- Key reasons to participate, written for each audience
Direct Mail
For alumni and key university staff — a piece personal enough to open and simple enough to answer.
- Personalized postcards and letters to alumni and staff
- Messaging framed around the importance of the tradition
- A direct path back to the volunteer sign-up
Brand Consistency
Every piece held to Mississippi State’s identity standards so the campaign read as the university, not as an add-on.
- Official maroon and the M-State mark used per brand guidance
- “Family Starts Here” carried as the emotional through-line
- One date, one ask, one look across every channel
Everywhere a student already looks.
Bulletin flyers, campus banners, and admissions brochures carrying one consistent identity — and one date — across campus.
Built for the feed.
Social graphics carrying the MVU2MSU look across every platform — countdown posts, volunteer calls, and campus invitations that kept move-in day in front of every audience.
Built for the mailbox.
A printed postcard that put move-in day directly in hand — personal enough to open and simple enough to answer, with a direct path back to the volunteer sign-up.
Strategy is only half of it. The rollout is the rest.
Creative Attitude handled the full tactical execution — managing every aspect of the rollout so social, email, print, and the sign-up experience moved as one campaign.
Scheduling & Rollout
Every post, send, and print drop sequenced against the move-in calendar so the campaign built rather than repeated.
Email Optimization
Email content refined across the series to keep the volunteer ask clear for each audience receiving it.
Engagement Tracking
Engagement metrics tracked throughout so the campaign could be adjusted while it was still in market.
A welcome that felt organized.
Greater Awareness
Coordinated print, social, web, and mail placed MVU2MSU in front of every campus audience ahead of move-in.
Stronger Volunteer Response
Clear sign-up paths across every touchpoint made volunteering a single, obvious step rather than a search.
Cross-Stakeholder Engagement
Tailored messaging brought students, staff, faculty, and alumni into the same tradition through different doors.
Six deliverables. One campaign.
Got a big day that needs all hands?
Whether it’s a campus tradition, a community event, or a launch that has to land on one date, let’s build the campaign that gets your people to show up.